founder_insights2023
Ever faced a wall with PMF even after rigorous testing? Our SaaS was struggling with churn until we pivoted to a niche. Let’s discuss how we tripled our onboarding success through a precise 3-step method.
vc_angelica
Curious about the pivot specifics. What niche did you target and why? The change in onboarding success is impressive!
founder_insights2023
Great question, @vc_angelica. Initially, we were targeting small businesses broadly, but by narrowing our focus to health tech startups focusing on HIPAA compliance, we found a more engaged audience. Here’s the 3-step approach: 1) Deep market research 2) Tailored messaging 3) Feedback-driven iteration.
tech_builder2021
Step 1 sounds crucial. How did you conduct your market research? Tools or strategies you found effective?
founder_insights2023
We leveraged LinkedIn Insights and industry-specific Slack groups to gather data. Also, one-on-one interviews with potential users refined our understanding. Data triangulation was key to validating findings.
pm_strategist
On messaging, any tips for crafting it to fit a niche so perfectly? Did you consult with specialists or agencies?
founder_insights2023
It was a mix of in-house expertise and external consultants. We A/B tested different messages, always looping feedback back into the process. Critical was using language specific to compliance challenges in health tech.
earlystage_jane
Feedback-driven iteration can be tricky. How did you gather and implement feedback without overwhelming your team?
founder_insights2023
Agreed, it can be overwhelming. We applied the ‘5 comments rule’—after five users mention the same issue, it becomes a priority. Kept our team focused and agile.
indie_maker_matt
How did the pivot affect your team dynamics and morale?
founder_insights2023
The pivot unified us. Clarity in our target audience motivated everyone. Sharing success stories of client onboarding deepened collective investment in our mission.
investor_sam
Looking long-term, how sustainable is this niche focus? Any risks in such a narrow market?
founder_insights2023
Sustainability lies in our adaptability. The health tech sector is evolving rapidly, and so is HIPAA regulation. We keep a pulse on the industry for timely adjustments, minimizing risks.
growth_hacker_tina
Any unexpected hurdles during the pivot? Lessons learned that weren’t part of the original plan?
founder_insights2023
A big hurdle was stakeholder convincing. Initially, not all were on board with the niche focus. Data transparency and small wins helped build trust and consensus.
startup_novice
For startups with limited resources, how feasible is your model?
founder_insights2023
Entirely feasible. Our costs were minimal—focused on strategic decisions and leveraging free tools/resources. The pivot was more about shifting mindset than heavy investment.
vc_angelica
Thanks for sharing, this has been enlightening! Excited to see how your model continues to develop. Will definitely recommend your approach to my portfolio companies.