founder_jake
We’ve all heard it: ‘Go big or go home with mega-influencers for max reach.’ But when we tested this with our eco-friendly product line, micro-influencers outperformed mega-influencers by driving 60% more engagement. Anyone else seeing similar results?
investor_claire
Interesting, Jake. It seems like micro-influencers might have a more trusting audience. Did you find any particular niche audiences that responded better, or was it across the board?
product_mgr_sam
Jumping in here—our SaaS platform saw similar trends. We targeted niche tech vloggers with sub-10k followers, which brought us a 45% increase in sign-ups compared to larger channels. It’s all about authenticity these days.
solo_entrepreneur_lisa
Totally agree with the authenticity angle, Sam. I think it’s also about the engagement rate. Micro-influencers often have 3-4 times the engagement rate of their larger counterparts.
vc_maven_david
Lisa, that’s a compelling point. How do you all go about identifying the right micro-influencers? Any tools or strategies that stood out?
indie_maker_ryan
Great question, David. Personally, I’ve had success using platforms like BuzzSumo and NinjaOutreach. But honestly, DM-ing and building a personal connection has been the most effective strategy for me.
tech_founder_ella
Same here, Ryan! We’ve also leveraged our network for intros, which has been invaluable. It’s amazing how a personal recommendation can sway a micro-influencer.
startup_employee_kevin
On a tactical note, have any of you tried tiered collaborations? We started with product samples and then scaled to co-branded content with influencers who showed promise—resulted in a 30% bump in campaign ROI.
earlystage_vc_nina
Kevin, that’s a smart approach. It allows you to test the waters and build genuine partnerships without committing huge resources upfront. What’s your take on the investment side of these partnerships?