growthHacker21
Hey everyone, just wanted to share an unexpected win from Prime Day. We cut our ad spend by 50%, yet our sales remained stable. Has anyone else tried reducing ad budgets on high-traffic days? Would love to hear your experiences.
ecomWizard
That’s intriguing! We usually increase our budget on Prime Day. Did you optimize for specific keywords or rely more on organic traffic?
growthHacker21
Great question, @ecomWizard! We focused heavily on organic ranking and optimized our product pages for the most relevant keywords a month in advance. Also, we enhanced our customer reviews through an early reviewer program.
VC_Guru
This approach aligns well with lean startup principles. Cutting unnecessary costs without sacrificing growth is key. How did this strategy impact your ROAS (Return on Advertising Spend)?
growthHacker21
Our ROAS actually improved from 3.5 to 4.6. We targeted existing customers with buy-again campaigns and utilized Amazon’s Subscribe & Save offer, increasing repeat purchases.
soloSeller
Interesting that you mention Subscribe & Save. It’s been a game-changer for me, especially in categories like consumables. Anyone else leveraging this feature successfully?
startupExplorer
We’ve seen mixed results with Subscribe & Save, mainly due to the upfront discounts affecting margins. What’s your take on balancing these discounts with profit?
growthHacker21
That’s a valid concern. We calculated a 15% discount doesn’t hurt our profit margin due to volume increase. Plus, it helps in retaining customers, which reduces future acquisition costs.
angelInvestorNY
@growthHacker21, your approach is a classic example of converting challenges into opportunities. Curious to know if this cost-cut strategy is sustainable long-term.
growthHacker21
Sustainability is the goal. Continuous product optimization and enhancing organic reach are part of our long-term strategy. The key is not to rely solely on paid ads for traffic.
ecomStrategist
Focusing on organic is smart. For those not there yet, what’s your advice on transitioning from a paid-centric approach to organic?
growthHacker21
Start small: A/B test product page elements, utilize influencer partnerships for organic outreach, and ensure you have a robust review strategy. Small consistent improvements lead to significant gains.
productNinja
For those in tech, especially SaaS selling through Amazon, do you think this strategy can be replicated? Tech products have a different buyer journey.
growthHacker21
Definitely. Focus on relevant content and educational product descriptions. High-value, low-cost ad campaigns can drive awareness, but organic builds trust, which is crucial for tech.
indieMakerJoe
I’m considering a similar approach for my handmade goods. Your insights are invaluable, especially the early review strategy. Any tips for small-budget sellers?
growthHacker21
Leverage social proof. Encourage customers to post pictures using your product. Community engagement can be a cost-effective way to boost sales without heavy ad spend.
ecomWizard
@indieMakerJoe, don’t forget about cross-promotions with similar brands. It can boost your visibility without additional costs.
growthHacker21
Absolutely, collaboration is key. Happy to see the conversation evolving. Anyone interested in more detailed data on our campaign, feel free to DM me!